My Story…

My Story…

Hello there! I’m Jennifer, a mama, marketer, REALTOR®, and all-around rules breaker. In both our personal life and professional careers, my little family does not conform to a set of standards – we make them up as we go! From encouraging my federally-employed husband to permanently “work from home” (If you ask me what he does, I’ll have to kill you…) so we could leave the expensive, crowded Washington DC market for a better quality of life in the beautiful Lake Norman/ Charlotte area of North Carolina, to building a boutique brick-and-mortar and e-commerce home goods store literally from the ground up, to entering the world of real estate, we buck the norms, take some risks, and carve our own path.

With a background in marketing, management, content creation and graphic design, I’ve enjoyed funneling my skills & background into a fun lifestyle blog. Rooted in Carolina, but enduringly dreaming of the California aesthetic, my design, culinary, and family lifestyle channels the casual and organic ease of the West Coast – blue skies, laid back living, and big dreams! I am endlessly inspired to create a home, recipes, and family life that is classic, comfortable, and chic without being overcomplicated.

I now pride myself on challenging the status quo and being a different kind of real estate agent. I am associated with one of Charlotte’s most distinctive, innovative, and largest independently-owned firms, Helen Adams Realty. Instead of cold-calling and being overly salesy, I focus on building real relationships – and in many cases, friendships – with my clients to meet or exceed their needs, desires, and real estate goals.

A Fresh Take on Real Estate is the fusion of my lifestyle blog and goals as a REALTOR® – modern, innovative, authentic, and intentional.

Join me, won’t you?